Do You Know How Single Customer View Is Critical To Business Success?
November 3, 2022 ⚊ 1 Min read ⚊ Views 103 ⚊ TECHNOLOGY
The concept of customer 360 or the unified customer view is much narrower than Master Data Management. Companies often gather and store customer data records in CRM, ESPs, PoS, websites, social media channels, eCommerce, others. The lack of data maintenance may affect data quality and hygiene. In turn, the data becomes more duplicated, unstructured, incomplete, un-actionable, inconsistent, ungoverned, and expired form.
Tags: Customer 360 Solutions, Master Data Management Sol
