data analytics vs business analytics

October 8, 2024 1 Min read Views 28 BLOG

Data analytics refers to the process of examining raw data to uncover patterns, correlations, and insights, which can be applied across various fields, including scientific research and machine learning. Business analytics, however, is a subset of data analytics specifically focused on analyzing data to aid business decision-making, optimizing processes, and enhancing strategic planning within an organization. While both involve data analysis, business analytics emphasizes actionable insights to drive business performance and competitive advantage.

Tags: Data analytics and Business analytics

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